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Welcome back to another episode of the Unique Hospitality Podcast.
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And I have to say, I think out of all the episodes I've recorded on this podcast, this might be the one I'm most excited for, the one that I think will be the most fun.
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I've been kind of waiting for my opportunity to ask Nick to let me do this one because it's a little bit outside of glamping, but I think uh I think we can do a nice spin and basically say it's uh it's glamping on wheels.
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And this episode uh I'm joined by Alan Mondis and Evan Purcell, uh two good friends of mine and also business partners.
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Um we they're the founders, or we're there's six founders behind Sandy Vans, and uh we basically uh I wanted a chance to get the Sandy Van story.
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Um it's been quite on quite a uh exciting and meteoric journey since uh since the company was started four or so years ago, and I thought it'd be there'd be a lot of good business learnings for any type of entrepreneur and broadly in the outdoor space, in the outdoor adventure space.
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And so uh yeah, Alan and Evan, welcome to the show.
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Thanks for having us on, Connor.
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Yeah, excited to be here.
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Thanks for finally making this happen.
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We've you know uh heard about the podcast, know you've been uh working on this for a while now and excited to finally be uh yeah, to be here with you and talk about Sandy Vans.
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All right, well, I wanted to start with something fun, and that is you guys, all of your vans have names, um, and they're usually related to action heroes or movie stars.
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Can you can you tell us maybe what's some of your personal favorites that you've come up with or any favorites that some of your customers have come up with?
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Yeah, I think uh that whole thing started with you, Connor, actually, why we did the uh the names, because you came with me to look at my very first van that I bought.
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It was a 1990 Ford E350.
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It was uh yeah, it was an old school beat-up rundown van, and uh you looked at it, and and what did you say, Connor?
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Oh my god, what is his name?
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Um, why can't I think of it?
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I actually wasn't trying to tee myself up as the person who forgot this.
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I forgot.
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This is what kicked off the whole thing, and then we'll actually answer the question.
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Van Zell Washington.
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Van Zell Washington.
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You looked at it, you're like, this just gives me Van Zell Washington vibes.
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It just feels like Vanzel, like or Denzel, Washington.
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And then look back at you was like Van Zell Washington, and that name stuck with that van and then carried over into Sandy Vans uh that we just had to come up with funny names for all the vans.
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Um that's been great.
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Yeah, and the the customers have have loved it.
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It's always been something that's uh caught attention, whether it's been on a listing or on our website.
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Uh, and then one of the favorite ones we did was um Hugh Jack Van.
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And it had a Wolverine type theme.
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It was when we were also uh developing new lighting features, and this one had like three lights, LEDs that were going at kind of like this zigzag and looked like a you know Wolverine mark on a on a ceiling.
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So uh so yeah, it's been fun to incorporate different design elements, you know, with the names or get customers involved in naming their own van and uh and having a little fun with uh yeah, what what really is uh an exciting, uh adventurous toy to get out there and you know experience the outdoors and have a fun name to drive around and call it.
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I I think my my favorite was uh uh Vangelina Jolie.
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Yes.
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And this is one of the first vans that we had built.
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And to all the trade shows we'd go to, we had this little placard with a Tomb Raider photo of Angelina Jolie that Vangelina Jolie that went with the van was attached to it, and uh it got just so many chuckles and great reactions from from all of our customers.
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And uh we haven't leaned into them quite as hard as we did at the at the beginning, uh, but that was my favorite.
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Yeah, it actually at first we had bobbleheads too.
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Oh, the free van and khaki van and little bobbleheads and yeah, they included with the purchase of every van.
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So we definitely gotta bring that back.
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I forgot about the bobbleheads.
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Oh man.
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Yeah, Vangelina Jilly.
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That was the first Joe Van.
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That was a good looking van.
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It was well named.
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Yeah.
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Um still on our uh on our homepage.
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Yeah, yeah, yeah.
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Yeah.
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And uh I think I heard of one that you guys had a customer name called Obi Van Kenobi, and I thought, oh as a Star Wars nerd, I thought that one was pretty good.
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And the the lighting with the Star Wars themed and the lightsabers in the van was pretty sick.
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That was such a such a fun project.
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And like Alan said, it's really cool when we get the opportunity to um to attach a name to a van and then carry that theme throughout the design in it.
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And so this customer loves Star Wars, and so we got to build them a uh a lightsaber entryway that had a motion detector.
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So when you opened the slider door, it detected that that door was opening, and in your entry step, there was a blue lightsaber that would then light up and you'd have the beam extend through it.
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And then we we should have done the sound.
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So this was a missed opportunity there.
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Uh and then we had these galaxy panels for the ceiling lighting, which is really, really cool.
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It was a challenging one to figure out how to make it all work, uh, but it came out so well.
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It was a really cool beautiful one of my favorite bands we've done.
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Yeah.
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Oh, love that.
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All right.
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Well, maybe you guys could just give us a quick overview of like where is Sandy Vans at today as a business.
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Well, here it is, right here in Miramar.
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We're down in San Diego.
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Uh, we're at our headquarters, uh, a really uh exciting space, 12,000 square feet uh in Miramar.
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And uh Sandy Vans out of San Diego, you're not having the right adventure unless you got a little bit of sand in that van.
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Uh so that's where the name comes from, from the location and use case.
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Uh and uh yeah, we've been in this facility now for uh almost two years, 18 months or so uh before that, down in Chula Vista.
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And before that, Evans Driveway, actually, you know, you guys both lived at that house on Gallison back in the day.
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So uh yeah, obviously have you know made a journey through locations, and now we're at uh 22 full-time employees plus uh a number of contractors.
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So uh over 30 individuals working on this business uh day in and day out uh and building three vans per month, uh, as well as a full suite of products.
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So there's a few different divisions uh within the the company now, and uh each division you know growing with regards to you know revenue and uh and just responsibilities over the the products and the personnel.
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So um yeah, on track to to do uh $5 million in revenue this year, and this will be the the fourth year of operation.
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Amazing.
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What does one of these vans go for?
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Like what's the price range?
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We started about 129, uh, and then that ranges up to um on our 144, which is the small wheelbase, uh, to about 200 fully optioned out.
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And then recently this year, uh, we had a really exciting project uh called the Concrete Oasis, which is actually a collaboration we did uh with Edn and Nicole, who run Ananda Living Experiences, and they do um high-end boutique designs, and they've done that in a couple different vans.
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And we were able to take the one that they had done, the Concrete Oasis, that had gone viral on the internet, and actually turn that into a limited series.
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Uh, and so now we're producing a limited run of those.
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Uh, and so that's getting up to the upper end on our price point, and that one starts at 300.
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Yeah, and that's uh such an exciting opportunity.
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And if you go on the website of Instagram, you can see some amazing uh you know photos and videos of the concrete away.
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So it's it's probably you know in the top 1% of uh luxury and uh quality craftsmanship builds that you that exist you know in the US of custom sprinter van builds.
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So it's top, top tier.
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Um super exciting for for both uh uh Inan Nicole and and Sandy Vans, that partnership.
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And we'll maybe we'll dive into that a little bit more later.
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But um maybe we could back up a little bit and just uh you could tell uh maybe Alan will start with you and just give us a little bit of your background how you got into how you got into Sandy Vans.
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Yeah, yeah, that's um that's a journey.
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I mean it basically, you know, entrepreneurship and uh you know, starting our own company.
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I was involved in a products company in 2017, launched on Kickstarter.
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Uh it was a coaster company, actually, of all things, called the Barnacle Coaster.
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And it was something like an idea that uh, you know, a friend had, and and we decided to develop this product and launch it uh on Kickstarter and had great success.
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Uh the Barnacle, Barnacle Coaster, it basically stops those condensation rings, those pesky condensation rings on your on your coffee table, uh, you know, from your iced coffees, and and yeah, had some success with that and uh really enjoyed you know the process and and uh you know launching a product and starting a brand.
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Um and that was on the side of the day job, which had always been in you know different sales and marketing roles, uh, and was working in the medical device um manufacturing uh world for many years.
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Uh and during COVID, the company I was working for got acquired and and kind of left me at a crossroads of what's next.
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Uh so uh got in a van of my own, actually, and uh a built-out 2013 uh sprinter.
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We called it Van Diesel.
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They always had that, they all have a name.
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And so uh I was on a trip up uh up to Oregon and hey, ran into to this guy.
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Obviously, all of us are friends through uh many different you know paths, but uh a core uh I think to the friend group activity-wise is kiteboarding, kite surfing.
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And so we were up in Hood River, the Columbia Gorge, and and cruising around there and doing um, yeah, as much kite surfing as we could that summer, four summers ago, actually, right now, I think.
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Uh and and yeah, Evan uh had built out that van that we already talked about, Van Zell.
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Uh, and so he was he was out of that band.
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And so we, yeah, we were van camping, adventuring and kite surfing, and and on that trip, you know, starting to see during you know COVID the opportunity that there was in the Class B van space, how uh accessible it it made um, you know, the band made getting to all the activities that I love to do or that we love to do, um, you know, surfing and kiting and biking and you know, anything, you know, being closer to where you're adventure and then having a home base right when you're done with your adventure to wash your gear off and make some food and have a beer with friends and talk about the amazing session on the water.
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Uh it just yeah, it was like that moment uh that really, you know, uh opened the door to me, uh to my eyes, to like what the vans are capable of and looking more at the space.
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Honestly, Evan, being a product engineer, and we'll get to his story, you know, kind of came up with some ideas about products on that trip.
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And it was kind of like that energy of the trip, it's like, well, let's do it right now, you know.
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And Evan's like, oh, we could build that.
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And so we had this idea for a storage box on the back of the vans that no one was really doing at the time.
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And so all the kite surfing gear, instead of throwing it in the van or on top of the van, it's like, oh, we need a you know, a place to put this on the rear side of the van.
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And so I went to, you know, one of Evan's friends' shop and uh shops and uh manufacturing facilities in Idaho and and made a prototype.
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And on the rest of that trip throughout the Pacific Northwest, there were a lot of people going, hey, where did you get that?
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And that was the moment that I think spun into you know the idea of Sandy Bands.
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There's something here.
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Yeah, exactly.
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Exactly.
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All right, how about you, Eve?
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Um, so like Alan said, my background's in uh product design, manufacturing, engineering.
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Um and so I actually did uh I've done done a couple different different business ventures and startups in the past.
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Um and I don't know if you guys remember this, but I actually I moved up to Colorado, I left my own gas job, moved up to Colorado to start doing engineering and product design.
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I had all of my possessions in my truck, and then met you guys the first night I got in Colorado.
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Breaking ridge, yeah.
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Then we started our first business that night.
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Our very first business.
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So we all had been, yeah, I've been drinking for a while, came in strong.
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We all all drank probably more than we should have.
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Well, yeah, you won the test every martini.
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Yeah, the difference between every martini because one of the members of the crew didn't know the difference.
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I didn't know the difference.
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It was an educational experiment, which led us to our first business venture, which at dinner that night, I think we realized your girlfriend at the time, Connor, um, was big in the crypto space.
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And so she was talking about all these NFTs and cryptos.
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I'm like, hey, I don't know what any of that is, but we could buy the domains and sell the website domains.
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Right, right.
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And so we punched all of them in and we got on GoDaddy.
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We started buying web domains for crypto dragons and all sorts of crypto Google.
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And uh I remember passing the phone around, guys.
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We got to make sure this is all spelled right and everybody at the table check it.
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Yep, yep, that's right.
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Okay, perfect.
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Purchase, purchase.
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And then we're genies for the rest of the trip.
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Had an amazing ski trip together.
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Uh, and you know, that's the start of a fantastic friendship with uh with the two of you gentlemen.
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Uh and then I remember at the end of the trip, we're driving down to the airport, and we uh we remembered that we had purchased these domains.
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We needed to check and we hop on, and we see one of our domains that we had purchased three nights before for $12 is now selling for $10,000.
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It's like, guys, we did it.
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Yeah, we just paid for the ski trip and uh you know, I don't know.
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I didn't list it.
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Did you list it?
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How did we get this listed for $10,000?
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And then we went into our account and realized we had misspelled every single domain that we had purchased.
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We had not spelled one of them correctly, and we'd misspelled them all in different ways.
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That's right.
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Yeah, the martinis worked big one that night.
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Yeah, definitely.
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Um, so anyways, um that was kind of the start of my uh my career.
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In uh in entrepreneurship uh product design.
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I ended up going um doing product design consulting for individuals, and that led me up to Cordelaine, Idaho, uh, where I did hypersonics engineering, uh was employee number one for a small business up there, um, sending things up into space and using hypersonics to break rock.
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Um while doing that, um, I saw Alan over here launch this Kickstarter that he had mentioned earlier.
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He's like, hey, I think I can do that.
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I know how to design products.
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I don't know anything about sales or business, but I know products.
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Um and so I ended up uh kicking off a business called Nobo Pets, uh, had designed a leash, got a few different patents on it, uh, called up Alan, said, hey, how do I do this Kickstarter thing?
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Um, got that kicked off and ended up doing well on Kickstarter.
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And then uh realized I had to go fulfill it and actually do a little bit more than just design the product.
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So I called you up, Connor, and said, hey, how do we do sales?
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And uh and we got involved in that and um we were doing great.
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It's rocking and rolling uh until the injection molding company uh that we had spent $20,000 on an injection mold with uh ended up getting bought out.
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And so we ended up going through a lot of issues with being able to get our product produced.
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So we ran out of product to sell.
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And in that limbo period is when we decided to go on this van trip, linked up with Alan, and uh had a business with no product, uh, but still the entrepreneur appetite.
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And uh so that's when the the idea for Sandy Vans came about.
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Uh and getting back from that trip, it was it was full court press on Sandy Vans.
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And um, you know, Nobus still exists and floats around, but no real effort going into that.
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No time.
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Yeah, no time.
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Yeah, yeah.
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Sandy time is a full full-time job and a half.
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I didn't know that you talked to Alan about the Kickstarter.
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I didn't I didn't notice that connection.
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Oh, that's too funny.
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Um, so what what would you guys say?
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You know, I think it's interesting when you listen to some other entrepreneurial podcasts like how I built this, like you, you know, you see that a lot of folks who uh you know hit it big on a company, they've usually had a couple uh swings at bats that they've done before.
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You guys both did, you know, barnacle coasters and no bo pets and you had some uh and crypto dragons um and you know a couple other swings at you know small business and entrepreneurship, I guess.
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What lessons did you take forward from those um that that you applied to Sandy Vans or maybe helped you with that?
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Uh-huh.
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You know, maybe there's two.
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One would be like what informed your opportunity selection where it's like, oh, the Sandy Vans is a good idea, this is a good business venture, and then maybe from like an executing standpoint.
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Yeah, um, from my perspective, it was you know, Barnacle was a yeah, like you say, great first swing and it and it was a uh a product, right?
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It wasn't really uh a business.
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So there's a great learning opportunity where you know, I think everyone in America you're kind of brought up with that idea where you can uh that's a million-dollar product right there, right?
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And and and that's kind of like uh that's that's that mindset is just, you know, and that opportunity does exist, right?
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But it's more than that if you're trying to make one product and then sell it to a company that already has the established, you know, like like Evan said, all the other things in business, the supply chain, the sales, the customer feedback, the um um, yeah, the packaging and shipping and all those all those other hurdles that it take, that it takes to have a successful company.
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And so um, you know, we were looking to to start a brand from a product and from uh from a coaster of all products, which was uh a tall task.
00:17:42.559 --> 00:17:54.480
Uh and and then also in there was uh two other partner, business partners I had in that uh journey, and um, but Barnacle still exists, and you can you know buy them on on the way uh online right now today.
00:17:54.480 --> 00:18:00.240
Uh, but what happened was you know, in trying to go down that journey, entrepreneurship is a very difficult path.
00:18:00.240 --> 00:18:15.359
It's a very difficult thing to decide that you want to do, and you have to um be willing to yeah, to to to climb every you know mountain and and and really you know keep charging uh and have um you know persistency in this journey.
00:18:15.359 --> 00:18:18.720
And and it really takes uh a core team.
00:18:18.720 --> 00:18:24.240
And that's what I found out about, you know, that was a side project that working for fun with you know others.
00:18:24.240 --> 00:18:30.880
And so um, and and everyone had their own jobs and their own careers and their own lives, and and our lives took us to different locations.
00:18:30.880 --> 00:18:38.160
We were all in San Diego and wanted to end up, you know, work moving to Houston to uh also, you know, work on things that were going into space.
00:18:38.160 --> 00:18:42.480
He he worked for NASA and uh and then the other one moved to Orange County and had a family.
00:18:42.480 --> 00:18:46.480
And so that core team, you know, started to uh move to different locations.
00:18:46.480 --> 00:19:01.440
And and so what I found when I was going into Sandy Vans and going into the next entrepreneurship type of journey was all right, a team is so important to bring different skill sets to the table and really uh you know work with people that that you trust and know are gonna have your back.
00:19:01.440 --> 00:19:11.599
And uh and I think uh you know, I think partnerships get a really bad rap in the business community because it's it's tough to be on the same page for a long time uh in business.
00:19:11.599 --> 00:19:16.960
So uh sooner or later you're gonna have different conflicts and you're gonna have different you know things come up.
00:19:16.960 --> 00:19:28.480
But if you have uh a team, a core team that you know truly has you know friendship and uh and trust and the same type of vision in mind, uh, it's going to go further quicker, uh, in my mind.
00:19:28.480 --> 00:19:44.640
And so that's what I learned in that uh that short snit or that you know kind of uh side hustle project from from Barnacle and really going into uh Sandy Vans with that open mind of uh coming together with a really awesome team to the leadership team to make something happen quick.
00:19:46.160 --> 00:19:46.480
Yeah.
00:19:46.480 --> 00:19:53.119
I think um man, there's so many, so many learnings from every step that you take.
00:19:53.119 --> 00:19:58.160
Um and uh you know, first thing was right, Crypto Dragons spell things correctly.
00:19:58.160 --> 00:20:09.279
Uh the real lesson that I think I took, the biggest one from Nobo Pets, uh, was there's so many different risks that you take on uh when you start a business.
00:20:09.279 --> 00:20:13.519
Um and so coming into Sandy Vans, there was a couple risks that I didn't want to take.
00:20:13.519 --> 00:20:18.559
Um, one of which being um having a uh a supplier risk.
00:20:18.559 --> 00:20:23.119
And so with that business, we had one supplier that controlled everything.
00:20:23.119 --> 00:20:38.400
And if they got bought out, disappeared, uh all of a sudden we couldn't get our product and now had to shift things, and it caused so many issues within the business that caused this little loss of momentum, and then you know, lost some momentum in myself as well to steer into another big business venture.
00:20:38.400 --> 00:20:46.480
Um, so that's been a big one in Sanity Vans is there is no vendor risk that we have within the business.
00:20:46.480 --> 00:20:50.559
Every single product we have, there are multiple vendors that we can get that from.
00:20:50.559 --> 00:20:55.119
Um every time we send something out for quote, it's going out to multiple people.
00:20:55.119 --> 00:21:05.440
And anything that that we can't control or trust a single vendor to uh to be able to handle for us, we bring that in-house and we control it ourselves.
00:21:05.440 --> 00:21:12.079
Um so I think that was probably my biggest learning and and takeaway uh is you're the owner of your own destiny.
00:21:12.079 --> 00:21:15.119
Uh, and so you need to figure out which ones are most important for you to control.
00:21:15.440 --> 00:21:15.920
I love it.
00:21:15.920 --> 00:21:21.359
Was there uh was there like a why behind creating Sandy Vans?
00:21:21.680 --> 00:21:23.279
It came from passion, honestly.
00:21:23.279 --> 00:21:33.759
Um, you know, we both were out on van trips in our own vans because it was a conduit or tool to be able to allow us to go do the things that brought us the most joy.
00:21:33.759 --> 00:21:38.400
Um, you know, in that particular trip, we were out kit surfing and just chasing the wind.
00:21:38.400 --> 00:21:57.759
Uh, and there really isn't a better way to be able to do that than having a van where you have all of your gear with you and you can just in an instant up and move and chase whatever it is with the swell conditions, the wind conditions, um, and having that access to be able to go do these hobbies and adventures, go down to Baja and chase surf.
00:21:57.759 --> 00:21:59.680
I mean, and and be in the middle of nowhere.
00:21:59.680 --> 00:22:03.039
There are no hotels out in some of those spots, there's no Airbnbs.
00:22:03.039 --> 00:22:07.519
Um, and just having uh yeah, being able to have that access is incredible.
00:22:07.519 --> 00:22:15.839
So I know for me it was something that I was passionate about uh and something that could really connect with all of our customer base on.
00:22:16.880 --> 00:22:25.839
Yeah, I think you know, as you get older and you're just looking for more of the whys in in life, and I think uh community is so important.
00:22:25.839 --> 00:22:44.559
Uh this was uh a time in life where there was a break for myself when it came to work, and it was uh nice to have that and nice to have flexible and freedom to spend some time in a van and being out in nature and being with you know incredible friends and and community and doing the things uh I love to do.