Inside Hilton Grand Vacations: Points, Properties, And The Push Into Outdoor Hospitality - Gordon Gurnik, COO, Hilton Grand Vacations

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We talk with Hilton Grand Vacations COO Gordon Gurnick about how modern timeshares use points, perks, and partnerships to unlock cabins, yurts, and city condos while leaning hard into outdoor experiences and member-only events. We explore unit economics, brand tiers, and why localisation and distribution decide winners.

• HGV’s evolution from deeded weeks to flexible points 
• Member-only experiences from concerts to LPGA events 
• Outdoor expansion with cabins, yurts, RV pads, tiny homes 
• Build vs buy strategy and local design standards 
• Inventory mix, rental channels, and Hilton distribution 
• Operational maths of towers vs spread-out assets 
• Amenities that matter: pools, hot tubs, pickleball, wellness 
• Japan growth story and Asia gateway dynamics 
• Advice for independents: differentiate or partner for scale

If there was anything I'd ask of your listeners, hey, we're always interested in partnerships and people who can maybe bring a great great asset to bear. If somebody's got a unique thing and they're looking for a little power and a little distribution and want a broader network, uh, we're always happy to talk. Reach out. What's the best way for them to reach out? Gordon.gurnik@hgv.com.

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